Fiery & fresh Indonesian street food


Brand identity
Website design


London, UK

The story

Enak was formed after it’s founder, Joe, spent 3 months in a rural Indonesian village. A village miles apart from the Indonesia many of us know.

Joe spent 3 months living with a local family, fully embracing the slower pace of life. Blown away by their kindness and hospitality, he quickly began to feel like part of the family. Preparing meals with the women of the village.

Inspired by this trip, Enak was created. With the intent to bring the depth and authenticity of traditional Indonesian cooking to fellow Londoners. Sharing a portion of his profits with the village that taught him everything he knows. 

The solution

Taking inspiration from local warungs and staple ingredients of the cuisine, we opted for a rich colour palette to reflect the intense flavours and a free-form logo to emulate the rugged simplicity of the culture. 

User experience

We created a clear and concise customer journey. Helping Enak’s loyal customers find them, hire them and check whether their famous vegetable fritters are on today’s menu.

What Aespire created was beyond our expectations. The brand exudes warmth and authenticity and captures the spirit of Enak perfectly.

Joe Stewart, Enak founder