Vandoros

Hand illustrated gift wrap. Carefully curated and thoughtfully designed.

SCOPE

Lead visual designer

LOCATION

Sydney, Australia

The Company

Vandoros is an Australian boutique designer of all things gift wrap. From beautiful wrapping papers to custom-made ribbons and bespoke die-cut gift tags, each collection is carefully crafted to create a seamless visual story.

The role

Covering all channels. From conceptualising and illustrating the collections themselves to photography, art direction and designing all seasonal catalogues and marketing collateral.

I joined Vandoros following their 2019 re-brand. This gave me the exciting opportunity to re-invent their photography style and catalogue layout and allowed me to assist in designing and prototyping new packaging concepts for their ever-growing range.

Product design

We prototyped and redesigned the entire retail range following feedback from retailers

Previously all 2m lengths of ribbons were sold as ‘hangs’. The packaging consisted of a hang card and a 50cm drop of ribbon. As most retailers used a slatted wall system, where each slat is 10cm in height, a single ribbon hang took the height of 6 slats.

We created a packaging solution that was18 cm tall, allowing for 3 times the amount of ribbons to be displayed in the same space.

To ensure the ribbon remained taught and the range looked consistent we created a solid card frame with 3 cut out sections, allowing the folded ribbon to be slot inside and held tight.